Direct pitches, blogs and content marketing, seo/sem, social media. Then landing pages, CTAs, experiments, capturing leads and closing a deal. Easy?
Theory seems simple, but the problem happens to be in an execution. You have limited resources to attract new customers and you don't know where to start.
What should I write? Which marketing channels to use? Who should I pitch? Am I focusing on a right niche? What is really important to my perfect customer? Where will I find them? What keywords should I use? Is there a problem with my product or marketing?
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Products don’t sell themselves, no matter how awesome they are. We all know that marketing and sales are probably the most important parts in startup business. You have to reach out your customers and get their attention to succeed. Product development is becoming more about marketing than development.
There is so much of this complicated stuff and you don't even know where to start. All decisions are taken on a hunch and you know that you probably fail with the wrong assumptions.
These problems could stop your productivity and make you think about them all day, instead of doing something with it. If there were any data that could help you make the best decisions..
Just take one step back and start with your customer. He is the key to your growth. Imagine that you know everything about your niche. From their favorite website to their biggest problems.
"But I don't have 20k$ to pay for customer research". You don't need old-school and expensive market research. Unless your product is a new washing powder.
Your niche is not demographics, it is a tribe. It is not young male 20-25 with average income from a big city, but a group of people sharing similar worldviews, pains, problems and characteristics. Developers, designers, skateboarders marketing managers, DIY enthusiasts. Definitely not demographic profile.
We created a super effective way to get all the data that you need to skyrocket your products marketing efforts.
What will we do? Basically, we will find where your niche is communicating and analyze it deeply to know everything about your perfect customers. It's a combination of marketing and customer research adapted to startups reality.
You discover words and jargon they use to talk about, well, everything. Imagine having a glossary and vocabulary to adress your audience with language they use. You exactly know to communicate with your audience.
You know all the things they like and dislike, worldviews on every possible part of a life. You know every product they use and their willingness to pay for it. Is nice design is more important than persuasive copy? Surprise, you know it well.
You have big map of every place where your audience can be spotted (imagine scene from criminal movie - big board filled with informations about a suspect) events they attend, places on web they visit, discussion forums where they talk with each other.